Digital Marketing

The VGPS digital team surpassed goals in all categories [placeholder/needs updated] in 2024. 

Users and Sessions ended at xxx% and xx% of annual goal respectively. We ended the year with high engagement metrics with xxx,xxx partner referrals, xx,xxx visitor guide downloads, and xx, xxx e-newsletter sign-ups.  

A majority of users (x,xxx,xxx) and sessions (x,xxx,xxx) came from mobile throughout the year.

Other highlights include: 

• Organic search was xxxxx.
   
• Users: The number of users reached x,xxx,xxx, exceeding the GA4 goal of x,xxx,xxx.
   
• Sessions: Total sessions reached x,xxx,xxx, surpassing the goal of x,xxx,xxx.
   
• Highly Engaged Sessions: VGPS achieved x,xxx,xxx highly engaged sessions, exceeding the goal of x,xxx,xxx.
   
• Qualified Sessions: Qualified sessions saw a significant increase, reaching xxx,xxx, far exceeding the goal of xxx,xxx. 
   
• Consumer E-Newsletter: Consumer sends averaged an open rate of xx.xx% with a clickthrough rate of x.x%, well above the industry average of xx% and xx% respectively. 
   
• Campaign Landing Pages:  In 2024, fall Escape Your Ordinary brand campaign page totaled over xxxK sessions and aided in approximately xxxx partner referrals. The Summer Travel page resulted in xxK sessions and xxxx partner referrals.  
   
• VGPS Website: xxxxxx
   
• VGPS Blogs: The top-5 highest performing blogs of 2024 include: [WOULD WE WANT TO HIGHLIGHT TOP 10?] ​
  • tbd [link to blogs]