Greater Palm Springs: Where California Works for Business

California has a reputation for innovation, powered by a deep talent pool, a thriving entrepreneurial spirit, and an enviable quality of life. In Greater Palm Springs, that promise comes to life in a region built for growth, collaboration, and long-term success. Here, business owners and entrepreneurs discover the space to scale, a supportive community of forward-thinking leaders, and an environment that helps attract and retain top talent — all while offering one of the most accessible and cost-effective gateways to doing business in Southern California. The nine-city region of Greater Palm Springs delivers what business owners need most: room to grow, city leaders who collaborate, and a quality of life that helps attract and retain the workforce of tomorrow — at a cost that pencils.  

With proven industries, modern infrastructure, and support systems built for companies of all sizes, Greater Palm Springs empowers businesses to grow, innovate, and thrive in one of the most dynamic regions in the country. 

Cities of Industry 

Greater Palm Springs isn’t a one-note economy. It’s a region of diverse, high-growth sectors, each of which is supported by infrastructure, talent pipelines, and city-level advocates that make doing business not only possible, but profitable.  

Energy & Technology 

With 300-plus days of sunshine, powerful wind corridors, and evolving energy sources, Greater Palm Springs — comprising the cities of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella, as well as unincorporated areas of Riverside County and several tribal nations —  is the fuel to California’s clean energy future. The region is home to NextEra’s 78-acre Desert Peak Energy Center, the world’s largest battery storage facility, as well as a growing network of solar, green hydrogen and carbon capture companies. 

Greater Palm Springs, greater opportunities: Energy operators gain access to infrastructure, permitting support, and testbed environments without coastal bottlenecks or costs. 

Healthcare & Wellness 

From Eisenhower Health and Desert Care Network to boutique wellness resorts and med-tech startups, Greater Palm Springs is building out a healthcare corridor that serves both patients and innovation. The appreciation and understanding of this ever-evolving sector run deep. The result is a trifecta of leading healthcare institutions, research hubs, and a fast-growing ecosystem of wellness-focused ventures and med-tech entrepreneurs. With a skilled labor pipeline fed by Cal State San Bernardino (CSUSB), College of the Desert (COD) and San Joaquin Valley College (SJVC), the region champions care, research, and product development in a variety of health and wellness settings. 

“The ecosystem supports innovation on every level,” says Michele Finney, CEO for Desert Care Network. “There is access to clinical talent and partners, all within a business climate that actually helps healthcare companies grow.” 

Greater Palm Springs, greater opportunities: Lower overhead, a growing population, and public-private partnerships make this a smart play for providers and healthcare pioneers. 

Tourism & Hospitality 

As California’s legacy resort destination, Greater Palm Springs welcomes 14.4 million visitors annually. The region is renowned for its events, conferences, and health and wellness offerings. Whether it’s business or pleasure (often both), visitors flock to Greater Palm Springs for the sunshine, abundant outdoor activities, and ability to rejuvenate – and their annual economic impact shows. To the tune of $9 billion. Major players like Acrisure Arena, a bevy of world-class resorts, and a surge of boutique and wellness-focused properties ensure guests always have a reason to return. 

Greater Palm Springs, greater opportunities: This robust sector allows many businesses to inherit a built-in customer base, with room to grow in an experience economy. 

Development & Infrastructure 

Greater Palm Springs is steadfast in its long-term investments and commitments to the people who live, work and play here. From logistics corridors and master-planned communities to smart mobility and green building, the region’s decisions are guided by what’s best for its people and place.  

With interstate access, a regional airport, and vast tracts of developable land, Greater Palm Springs supports projects many other regions simply can’t get off the ground. Long-term investments by city officials, developers, and business owners have already set the stage for downtown revitalizations, with projects in Cathedral City and Indio already demonstrating a tangible impact. That same infrastructure and responsiveness have also made it easier for private-sector companies, such as ready-to-drink cocktail maker BuzzBox, to produce and scale.  

“As someone deeply involved in every stage of how our product is created and delivered, I was looking for more than just manufacturing space for our headquarters,” says Rod Vandenbos, the premium cocktail company’s founder and CEO. “We needed a place that could support not only packaging, but also formulation, fulfillment, and administration. Greater Palm Springs reflects what I value – a community that supports smart, scalable business. They’ve embraced that vision in a way that’s rare to find, and I couldn’t be happier with our operations here.”  

Greater Palm Springs, greater opportunities: Vertical housing, advanced manufacturing, and everything in between can be built here because it’s where California still has opportunity – and momentum – to grow. 

Creative Economy 

Coachella. Stagecoach. Modernism Week. Desert X. The Palm Springs International Film Festival. The list goes on and on as Greater Palm Springs is globally recognized for its cultural impact. That creative energy flows into production studios, digital media, and design firms supported by local talent. The region also drives a thriving creator economy composed of innovators, disruptors, and gamechangers who have permanently relocated to Greater Palm Springs because they found their California dream hiding in plain sight. 

Greater Palm Springs, greater opportunities: For creative ventures, it’s all here – space to produce, talent to hire, and events that act as global marketing stages. 

Agriculture & Agri-Tech  

With so many powerhouse industries, it’s hard to believe that Greater Palm Springs also produces more than 90 percent of the nation’s dates. The region’s annual crop value surpasses $600 million – and that’s just the starting point. For agri-business owners, Greater Palm Springs is where tradition meets innovation. The growing season is year-round, the irrigation systems are cutting edge, and the latest uses of hydroponics and solar-powered tech are on full display at operations like North Shore Living and Peter Rabbit Farms. 

Greater Palm Springs, greater opportunities: Efficient logistics, access to global markets, and agri-tech support translates into less downtime, faster distribution, and more sustainable production.  

For businesses looking to expand, relocate, or simply operate smarter in California, Greater Palm Springs is here to make it work – and to make it last. The opportunity is here. The momentum is real. The time to take a closer look is now.