(Rancho Mirage, CA) – March 3, 2020 - Greater Palm Springs Convention & Visitors Bureau (CVB) president and CEO Scott White has been appointed to the California Travel and Tourism Commission by Governor Gavin Newsom.

“It is an honor to have been appointed by Governor Newsom to serve on this prestigious commission,” said White. “Tourism is the number one economic driver for Greater Palm Springs, and I look forward to playing a role in helping build an even stronger travel and tourism industry in the Coachella Valley and California.”

White has been president and CEO of the CVB since 2010. He holds board positions with Destinations International, Palm Springs International Film Festival and the California Travel Association. He is also a member of the U.S. Travel Association Chairman’s Circle.

The California Travel and Tourism Commission’s mission is to develop and maintain marketing programs in 14 markets on behalf of tens of thousands of California businesses who benefit from tourism and travel. The commission works closely with California Office of Tourism, a department within the Governor’s Office of Business and Economic Development that supports the promotion of California as a global tourism destination and provides information services to visitors.


About Greater Palm Springs Convention & Visitors Bureau
The Greater Palm Springs Convention & Visitors Bureau (CVB) is the official tourism marketing agency for the nine-city Southern California oasis of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella. With a mission to positively affect the destination’s $7 billion tourism economy and quality of life for its citizens, the CVB serves more than 3,000 business partners, providing sales, marketing and promotional efforts targeted to potential leisure travelers and event, meeting, and convention group markets.  VisitGreaterPalmSprings.com

About Visit California
Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. According to Visit California, spending by travelers totaled $140.6 billion in 2018 in California, generating nearly 1.2 million jobs in the state and $11.8 billion in state and local tax revenues. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com.



Greater Palm Springs Communications Team | 760.969.1338 | Media@gpscvb.com | @VisitGreaterPS