CareerBuilder Becomes New Title Sponsor of former Bob Hope Classic
CareerBuilder Challenge will continue to partner with the Clinton Foundation and honor Bob Hope’s legacy
(Greater Palm Springs, CA) - May 22, 2015 - CareerBuilder, the global leader in human capital solutions has been named the new title sponsor of the former Bob Hope Classic after entering a six-year agreement that runs through 2021.
The newly named CareerBuilder Challenge will continue to honor and celebrate the legacy of Bob Hope and his long-time role as tournament host; and, through its existing relationship with the Clinton Foundation, the tournament will continue to promote a health-focused theme in 2016.
The tournament underwent a transformation in 2012 when Humana and the Clinton Foundation joined forces with Desert Classic Charities and the PGA TOUR to solidify the tournament’s future and redefine it as not only a tournament, but a strategic platform to establish and communicate new initiatives in health and well-being, including a major conference hosted by former President Bill Clinton.
The TPC Stadium Course, annually recognized as one of the top golf courses in the United States, and its PGA WEST sister course – the Jack Nicklaus Tournament Course – will serve as two of the three courses for the CareerBuilder Challenge in partnership with the Clinton Foundation PGA TOUR event in 2016. Desert Classic Charities (DCC), the host organization, has managed the tournament (formerly the Bob Hope Classic and Humana Challenge) since its inception in 1960.
The two PGA WEST courses will join long-time tournament mainstay La Quinta Country Club beginning with the 2016 CareerBuilder Challenge, continuing the event’s recent tradition of being played solely within the city of La Quinta. The 2016 tournament, the first with CareerBuilder as title sponsor, will be held during the week of January 18 with official rounds scheduled for Thursday, Jan. 21 through Sunday, Jan. 24.
In addition to replacing Humana as the tournament’s title sponsor, CareerBuilder is joining the PGA TOUR Official Marketing Partner program as the “Official Career Site of the PGA TOUR and Champions Tour.”
About Greater Palm Springs
Greater Palm Springs is Southern California’s premier resort, entertainment, golf and tennis destination. This modern oasis of nine distinct cities – Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella – lures Hollywood celebrities, major music headliners, top sports personalities, world-renowned dignitaries and visitors from around the world. Our “chill culture” experience encompasses adventure, recreation, relaxation, and array of spectacular special events including the Palm Springs International Film Festival, Modernism Week, BNP Paribas Open and Coachella Valley Music and Arts Festival. For more information, go to www.visitgreaterpalmsprings.com.