Rancho Mirage, CA – Visit Greater Palm Springs is pleased to announce the hiring of Carolina Viazcan as Vice President of Sales.


Viazcan brings more than 20 years of tourism sales experience to the role, most of which is in Greater Palm Springs. Most recently, Viazcan was Director of Sales & Marketing at the Renaissance Esmeralda Resort & Spa in Indian Wells, California, where she has worked since 2010 in a variety of sales leadership roles. During her tenure, Viazcan led recovery efforts through the pandemic and directed sales and marketing efforts during a property renovation. Prior experience includes PGA National Resort & Spa, JW Marriott Desert Springs Resort & Spa, and La Quinta Resort & Club.


Viazcan will oversee the Convention Sales and Destination Experience teams. She will represent Visit Greater Palm Springs as a top meetings destination, increasing meetings and convention business with an emphasis on the need period time frames. Viazcan will develop the strategic sales plan for convention sales and align with key industry partnerships to increase awareness and destination knowledge of Greater Palm Springs as a premier Southern California meeting oasis.


“Carolina’s sales experience, destination knowledge, and proven leadership will contribute greatly as we continue to grow our meetings and conventions business in Greater Palm Springs,” said Colleen Pace, Chief Sales & Marketing Officer for Visit Greater Palm Springs. 


“I am thrilled to join the Visit Greater Palm Springs team,” said Viazcan. “I am passionate about the destination and look forward to continuing to build on the positive momentum the team has established.”


A long-time resident of the Coachella Valley, Viazcan resides in Desert Hot Springs with her husband and two daughters, Serena (15) and Daniella (9). They love to create memories as a family traveling and tasting new cuisine.  Viazcan spends her free time running, reading, and volunteering to give back to the community.


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About Visit Greater Palm Springs

Visit Greater Palm Springs (Visit GPS) is the official destination marketing organization for the nine-city Southern California oasis of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella. Founded in 1989 with a mission to positively affect the destination’s $7.5 billion tourism economy and quality of life for its residents, Visit GPS provides sales, marketing and PR, and destination development activities to grow visitation from potential leisure travelers and event, meeting, and convention group markets.