Greater Palm Springs, CA (November 1, 2016) — The Greater Palm Springs Convention and Visitors Bureau (CVB) was recognized with the 2016 Annual Inland Empire Global Innovation Award for its continued leadership and success in driving innovation in the hospitality industry during the first annual Global Innovation Awards in September.
The Global Innovation Awards were established as part of an initiative to build strategic partnerships in the Inland Empire region, as well as with global leaders.
“We are especially honored to receive an award for innovation,” said Scott White, President & CEO of the Greater Palm Springs Convention and Visitors Bureau. “As the official marketing agency for the Coachella Valley, the CVB is always researching new and innovative ways to showcase the entire destination, composed of nine distinct communities. Extensive research studies allow us to help our tourism partners move forward as the CVB stays focused on building the destination’s diversity and authentic experiences. Understanding the symbiotic nature of our market is key to maintaining the economic vitality of our number one industry—tourism.”
The awards are hosted by a collaborative launched by The Center for Global Management at California State University, San Bernardino; the U.S. Small Business Administration; the California Centers for International Trade Development; the Riverside County Economic Development Agency; and the San Bernardino Economic Development Agency.
The September 26 awards luncheon included an opportunity to exchange stories of innovation with CSUSB students interested in championing advancement in the region. Following the luncheon, the CVB also participated in a Global Innovation Dialogue with the New Zealand Trade Center and other award recipients to explore opportunities for collaboration, trade and investment.
As a Global Innovation Awards recipient, the CVB will continue to work with the collaborative to drive economic success in the region.
About the Greater Palm Springs Convention & Visitors Bureau
The Greater Palm Springs Convention and Visitors Bureau (CVB) is the official tourism agency for the entire Coachella Valley, providing sales, marketing and promotional efforts targeted to potential leisure and convention group markets. The CVB serves more than 2,000 business partners throughout Riverside County’s nine-city region of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella. For more information, visit the CVB’s website at visitgreaterpalmsprings.com.