PSAs and additional community resources are available at visitgreaterpalmsprings.com
Rancho Mirage, CA—April 13, 2020—The Greater Palm Springs Convention & Visitors Bureau (CVB) is partnering with local agencies in the Coachella Valley to support the community during the COVID-19 pandemic. Outreach initiatives include several public service announcements for health and safety guidelines, a relief fund for local hospitality workers, and inspiring stories of strength throughout the nine resort cities. Additional resources, including online activities while sheltering at home, can be accessed at visitgreaterpalmsprings.com.
“During these challenging times, it’s important to stay connected while we continue to practice social distancing,” said Scott White, president & CEO. “One of the ways we’re working with our government, nonprofit and business partners is to inform the community about all the resources available. From health reminders to keep us safe to charitable organizations supporting our local workforce facing economic hardship, these PSAs send a powerful message that we are all greater together and play a part in the road to recovery.”
Stay In Place, Maintain Your Space, Cover Your Face
A 30-second PSA, in partnership with the Riverside County Public Health Department, reinforces health and safety measures to slow the spread of the coronavirus. The Stay In Place, Maintain Your Space, Cover Your Face PSA was released this week on the heels of the countywide mandate to cover faces with a homemade mask while out in public places. The PSA can be viewed in both English and Spanish.
Hospitality Workforce Relief Fund
The Greater Palm Springs Tourism Foundation is highlighting efforts in a 30-second PSA to support local workers in the hospitality industry experiencing job loss or reduction of hours as a result of the coronavirus. All donations will provide economic relief to families who depend on work in the tourism industry for their livelihood. Funds will be distributed by local nonprofits Lift to Rise and United Way of the Desert through the Coachella Valley Economic Protection Plan and Support Fund. Go to GPShospitalityfund.org to make a financial contribution.
We Are Greater Together
From hospitality workers and shop keepers to first responders and grocery clerks, the We Are Greater Together PSA is an uplifting reminder of the role that everyone plays in working to keep each other safe and well.
From donating blood or emergency supplies to sewing homemade face masks, there are a number of ways to help local nonprofit organizations aid low-income families with these volunteer opportunities.
Stay In. Take Out.
A website landing page with a “Stay In. Take Out” message lists local restaurants open for takeout, curbside pickup, delivery and deals for to-go orders.
Many grocery stores set specific hours for at-risk customers as well as shoppers ages 65 and over. A list of local business establishments offering special store hours, delivery services or pick-up options can be found at Seniors First.
Oasis at Home
Oasis at Home is an online resource guide that taps a number of Greater Palm Springs experiences the entire family can enjoy as they shelter at home. Virtual activities include 360 tours of local attractions, interactive youth programs, and food and fitness ideas for healthy living. The guide also includes a Video Playlist series featuring unique adventures to capture the attention and share something new about the destination.
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About Greater Palm Springs Convention & Visitors Bureau
The Greater Palm Springs Convention & Visitors Bureau (CVB) is the official tourism marketing agency for the nine-city Southern California oasis of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella. With a mission to positively affect the destination’s $7 billion tourism economy and quality of life for its citizens, the CVB serves more than 3,000 business partners, providing sales, marketing and promotional efforts targeted to potential leisure travelers and event, meeting, and convention group markets.
Greater Palm Springs Communications Team
760.969.1338 | firstname.lastname@example.org | @VisitGreaterPS