(GREATER PALM SPRINGS, CA) Visit Greater Palm Springs has partnered with luxury British luggage brand Globe-Trotter for the release of its very first destination-inspired line. Referencing the color palette of the Palm Springs desert and aesthetics of the city’s renowned midcentury modern design, Globe-Trotter has created a capsule range of popular luggage styles and accessories that pay homage to the region.
The Palm Springs line launches today during Modernism Week 2023 and will consist of three luggage pieces; a Check-In Case, a Carry-On Case and an Attaché, two luggage tags; small and large, and a Palm Springs designed Leather Sticker. The line is a collaborative effort between Visit Greater Palm Springs and Globe-Trotter and showcases a distinctive Palm Springs look and feel through both its exterior and interior design and choice of colours, alongside the traditional Globe-Trotter features and fine craftsmanship.
The luggage design was inspired by the Southern California lifestyle and scenery of Greater Palm Springs, with cream capturing the stunning desert mountain backdrop, yellow and blue mirroring the endless sunshine and sparkling pools, and green representing the oasis of swaying palm trees and lush landscape visitors discover once here. Inside, a starburst pattern resembling the iconic sputnik chandeliers of the 1950s and ’60s pays homage to the destination’s rich midcentury modern architecture and history.
As part of the partnership, Globe-Trotter travelled to Greater Palm Springs for a photoshoot with renowned photographer Aaron Feaver. The photoshoot took place at The Ware Estate in Palm Springs, a Don Boss-designed home with seven negative-edge pools, walls of glass, native gardens and stunning landscape views. This location was chosen to highlight Palm Springs’ midcentury architecture, offering a taste into life in Greater Palm Springs, leaving consumers to be inspired for their next travel trip, Globe-Trotter luggage in hand.
Scott White, President & CEO of Visit Greater Palm Springs commented, “Visit Greater Palm Springs is excited to be partnering with Globe-Trotter, a time-honored luxury brand, known for its hand-made suitcases. We’re proud that our destination, with its unmistakable desert oasis and iconic midcentury architecture, serves as the inspiration for the Palm Springs Collection. Globe-Trotter’s new luxury line will inspire future travelers to visit Greater Palm Springs and discover all that our region has to offer.”
Darius Alavi-Ellis, marketing director of Globe-Trotter said, “We are delighted to be working with Visit Greater Palm Springs on the first partnership of its kind, combining luxury products and curated experiences, all inspired by an iconic destination. We know that Palm Springs has a strong aesthetic tradition and are excited for our global community to see that come to life in the form of a carefully designed Globe-Trotter products.”
As part of the promotional efforts around the partnership, Visit Greater Palm Springs will be collaborating with Globe-Trotter on a series of global activations and launch events in London, Tokyo, West Hollywood and Palm Springs throughout spring 2023.
High-res images available to download here: https://greaterpalmsprings.barberstock.com/collection/greaterpalmsprings/globetrotter-palm-springs-collection
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About Greater Palm Springs
Greater Palm Springs is Southern California’s most storied desert oasis, with nine distinct cities—Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella—each with its own personality and blend of experiences. From an emerging art scene to international film, sporting, and music events, the choices of things to do are endless. With natural hot mineral springs, lush palm groves, over 100 golf courses, and more than 300 sunny days each year, Greater Palm Springs presents a unique combination of escape, adventure, recreation, and relaxation any time of the year.
Established in 1897 and handcrafted in England for all world travellers, Globe-Trotters cases are synonymous with the Golden Age of travel. To this day, the shape and style of many of their products remain unchanged. Production still takes place by hand in England with Globe-Trotter applying the same attention to detail, using some of the same production methods and machinery of the Victorian era.
For further information on Globe-Trotter, please contact firstname.lastname@example.org.
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