(Rancho Mirage, CA) - Visit Greater Palm Springs (VGPS) has announced industry veteran Don Prince as Director of Indian Wells Tourism. Prince will work closely with the City of Indian Wells and the local tourism partners to drive awareness and increase visitation to the city. Prince will work to promote Indian Wells through strategic marketing, sales and public relations programs. 

Prince brings more than thirty years of travel and tourism experience to his new role, including positions as the Deputy Director of the Arizona Office of Tourism and Director of Tourism for the City of Prescott, Arizona. Prince has also held senior business and tourism development strategy roles with marketing agencies specializing in hospitality and tourism brands in the U.S., Europe and Latin America, as well as sales and marketing positions with numerous renowned cruise lines including Royal Caribbean and Norwegian Cruise Lines. He has also owned and managed two travel agencies focusing on luxury travel and cruises. 

“Don has been an impactful leader in the tourism space and we look forward to his contributions to support the City of Indian Wells priorities and objectives” said Colleen Pace, Visit Greater Palm Springs Chief Sales & Marketing Officer. “As our organization works to promote tourism across the nine unique cities, Don will be a vital player to continue to drive awareness and visitation to one of our key cities.” 

In addition to his work background, Prince holds a business management degree from the University of Guadalajara and post graduate studies in tourism management from NYU. He is fluent in Spanish. Prince is part of a family of tourism fanatics, with his wife and two adult children also having backgrounds in the industry, including destination marketing organizations and cruise lines. 

About Greater Palm Springs, California 

Greater Palm Springs is Southern California’s premier resort, special event and golf destination. Discover a place of many experiences and surprises in nine distinctive cities: Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella. As a respite for mind, body and spirit, Greater Palm Springs is ready to provide you with an unparalleled sense of escape, adventure, recreation, relaxation and your own unique way to play--anytime of the year. For more information on Greater Palm Springs, visit www.visitgreaterpalmsprings.com.  

  

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MEDIA CONTACT: 

Amanda Ostrove 

MMGY NJF 

GPS@njfpr.com 

  

Joyce Kiehl 

Visit Greater Palm Springs 

joyce@visitgreaterps.com