Acrisure Arena's 2023 Impact: $168.5M Boost to Greater Palm Springs Economy, Supporting Nearly 2,000 Jobs, and Generating $24.4M in State and Local Taxes


GREATER PALM SPRINGS, CA – Visit Greater Palm Springs today announced the substantial economic impact of Acrisure Arena, as detailed in a new Economic Impact Report conducted by Tourism Economics. The report reveals that Acrisure Arena, Greater Palm Springs' newest live entertainment venue, significantly bolstered the local economy in 2023, injecting $168.5 million and supporting nearly 2,000 jobs. Compared to the previous 2021 Tourism Economics study, Acrisure Arena surpassed its 2023 projections in multiple key areas including annual direct spending, job creation, labor income, event attendance, the number of out-of-area event attendees, total business sales, and contributions to state and local taxes.

"We are thrilled to see the remarkable economic contributions that Acrisure Arena has brought to Greater Palm Springs in such a short time," said Scott White, President & CEO of Visit Greater Palm Springs. "The arena has not only become a beacon for world-class entertainment but also a catalyst for economic growth and job creation in our region. The success of our hometown hockey team, the Coachella Valley Firebirds, has been a significant part of this achievement, drawing fans and fostering community spirit. We look forward to continuing this momentum and welcoming even more visitors to experience the vibrant culture and unmatched hospitality of Greater Palm Springs."

Tim Leiweke, chairman and CEO of Oak View Group also shared his enthusiasm: “We are immensely proud of the transformative impact Acrisure Arena has had on the Coachella Valley,” said Leiweke. “Acrisure Arena has proven to be a premier destination for world-class entertainment and a powerful economic engine driving growth and creating opportunities for local businesses and residents. The $168.5 million boost to the economy and the nearly 2,000 jobs supported in 2023 are testaments to our commitment to the community. Acrisure Arena's success underscores the vital role that live entertainment venues play in fostering economic vitality and community engagement.”

John Page, Senior Vice President of Acrisure Arena and Coachella Valley Firebirds, echoed the sentiment: "Acrisure Arena stands as more than just a venue; it's a vibrant hub of community spirit and economic vitality. By offering world-class entertainment and sporting events, we not only enrich the cultural landscape of the Coachella Valley but also fuel economic growth, foster job creation, and bolster local businesses. We're deeply proud of the role Acrisure Arena plays in driving prosperity and engagement throughout Greater Palm Springs."

In 2023, Acrisure Arena hosted 850,400 attendees across 117 events, significantly boosting economic activity that benefited local businesses, households, and government finances. The report details visitor spending and its broad economic impacts, including business sales, employment, household income, and fiscal effects.

Key Findings from the Report:

  • Total Visitor Spending: $120.6 million, exceeding the initial estimate of $108.2 million from a prior study conducted in 2021.
  • Attendance: 850,400 attendees across 117 events, with an average of 7,268 attendees per event, exceeding the 2021 estimate of an average of 6,000 attendees per event.
  • Non-Local Attendees: 443,700 visitors from outside Greater Palm Springs, contributing significantly to local spending on lodging, retail, food and beverage, and entertainment. 2021 projections for the first full year operation in 2023 projected out-of-area visitors to account for 40% of event attendees.

Direct Spending Impacts:

  • Lodging: $36.7 million in expenditures
  • Retail Purchases: $29.3 million
  • Food and Beverage: $28.5 million
  • Entertainment/Recreation: $17.0 million
  • Local Transportation: $9.1 million

* Acrisure Arena exceeded the projections from a prior study conducted in 2021, surpassing the projected annual direct spending total of $108 million in its first full year of operation in 2023

Economic Impacts:

  • Business Sales: Acrisure Arena generated $168.5 million in total business sales, exceeding the 2021 projection of $141 million annually.
  • Employment: 1,983 total part-time and full-time jobs supported, with 1,469 directly tied to visitor spending. 2021 projections estimated nearly 1,600 jobs each year, including full-time and part-time.
  • Labor Income: $49.8 million in total labor income, exceeding the 2021 projection of $42 million total in additional income earned by local workers, with $35.2 million in direct personal income.

Fiscal Impacts:

  • State and Local Taxes: $24.4 million in revenue, with the state collecting $11.9 million and local governments collecting $12.5 million, exceeding the 2021 projection of 11.0 million total.

The Economic Impact Report used robust methodology, drawing on multiple data sources and an IMPLAN Input-Output model tailored to the Riverside County economy. The analysis highlights the flow of visitor spending and its extensive economic implications.

To view the entire report, click here.


About Visit Greater Palm Springs

Visit Greater Palm Springs (VGPS) is the official destination marketing organization for the nine-city Southern California oasis of Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella. Founded in 1989 with a mission to positively affect the destination’s $8.7 billion tourism economy and quality of life for its residents, Visit GPS provides sales, marketing and PR, and destination development activities to grow visitation from potential leisure travelers and event, meeting, and convention group markets.  

About Acrisure Arena

America’s hottest music festival destination finally has the world-class arena it deserves. Opened December 14, 2022, the Acrisure Arena provides the Greater Palm Springs area of Southern California with a premiere 11,000+ capacity venue to host the biggest artists and acts on the planet. Designed specifically for hockey and concerts, the new arena provides top-tier hospitality, artist amenities, and all of the benefits of a modern music and sports venue. In addition, the facility serves as the new home of the American Hockey League affiliate of the Seattle Kraken, the Coachella Valley Firebirds.

The Acrisure Arena is a $300+ million project that is being 100% privately funded through outstanding partners Oak View Group, Seattle Kraken, and Live Nation. Learn more at and follow Acrisure Arena on Facebook, Instagram, X, and LinkedIn.

About Oxford Economics (Tourism Economics)

Oxford Economics was founded in 1981 as a commercial venture with Oxford University’s Business College to provide economic forecasting and modeling to UK companies and financial institutions expanding abroad. Since then, we have become one of the world’s foremost independent global advisory firms, providing reports, forecasts, and analytical tools on 200 countries, 100 industrial sectors, and over 3,000 cities. Our best-of-class global economic and industry models and analytical tools give us an unparalleled ability to forecast external market trends and assess their economic, social, and business impact.

Oxford Economics is an adviser to corporate, financial, and government decision-makers and thought leaders. Our worldwide client base comprises over 2,000 international organizations, including leading multinational companies and financial institutions; key government bodies and trade associations; and top universities, consultancies, and think tanks.

This study was conducted by the Tourism Economics group within Oxford Economics. Tourism Economics combines an understanding of traveler dynamics with rigorous economics to answer the most important questions facing destinations, investors, and strategic planners. By combining quantitative methods with industry knowledge, Tourism Economics designs custom market strategies, destination recovery plans, forecasting models, policy analysis, and economic impact studies.


Media Contacts:

Todd Burke
Vice President of Communications
Visit Greater Palm Springs
m: 1-650-391-8091

Sam Threadgill
Scoop Marketing for Acrisure Arena