Greater Palm Springs invites travelers to immerse themselves in the surreal beauty, vibrant culture, and unforgettable moments that define Southern California’s premier resort oasis. 

GREATER PALM SPRINGS, CA - Visit Greater Palm Springs is excited to announce its new brand campaign launching this fall, "Escape Your Ordinary," inviting travelers to explore the surreal beauty, vibrant culture, and unique experiences that define Southern California’s premier oasis. This campaign encourages visitors to break free from the everyday and discover the extraordinary across the nine cities of Greater Palm Springs, where every corner offers a distinctive blend of adventure, relaxation, and inspiration. 

“Greater Palm Springs is a place where the everyday fades away, and the extraordinary comes to life,” said Colleen Pace, Chief Sales & Marketing Officer for Visit Greater Palm Springs. “Our new campaign, 'Escape Your Ordinary,' embodies the spirit of the Southern California oasis, offering a journey through surreal landscapes, rich cultural experiences, and moments of pure relaxation that can only be found here.” 

As part of the "Escape Your Ordinary" campaign, Visit Greater Palm Springs will roll out a series of video, digital and traditional media placements, engaging social media content, and immersive experiences designed to bring the campaign to life. 

Campaign Highlights: 

  • From Poolside to Mountaintop: From sun-kissed days lounging by a sparkling pool to hiking rugged mountain trails that stretch toward the sky, Greater Palm Springs offers a diverse array of landscapes and activities, seamlessly blending relaxation and adventure. 

  • Retro Glamour Meets Modern Expression: Step back into the golden era of 1960s Hollywood glamour, where you can live like a retro star and walk in the footsteps of screen legends, or dive into a vibrant future brimming with bold, expressive art, colorful murals and thriving creative community that celebrates art in every form. 

  • An Oasis of Extraordinary: The campaign captures a destination where endless blue skies and vivid-colored landscapes dotted with palms and succulents create the perfect backdrop for a wide array of unforgettable experiences. From soothing natural hot mineral springs to iconic events like the Coachella Valley Music & Arts Festival and Modernism Week, Greater Palm Springs is where the extraordinary comes to life. 

  • Follow Your Whim: Visitors are invited to explore the whimsical —whether indulging in the region's renowned culinary delights, rejuvenating in luxurious world-class spas, or finding inspiration in outdoor exploration amidst lush palm groves, there is something extraordinary in store that reflects your personal journey. 

Travelers and locals alike are encouraged to share their extraordinary moments in Greater Palm Springs using the hashtag #EscapeYourOrdinary. 

Image Link: Images 

Campaign Link: www.escapeyourordinarygps.com 

:60 Commercial - Escape Your Ordinary in Greater Palm Springs

:30 Commercial - Escape to Greater Palm Springs this Fall

:30 Commercial - Plan your Sunny Escape to Greater Palm Springs

:30 Commercial - Discover Extraordinary Family Fun in Greater Palm Springs

 

About Greater Palm Springs: 

Greater Palm Springs, Southern California's renowned resort oasis, has long been a retreat for Hollywood's elite and a sanctuary for those seeking wellness and rejuvenation. Comprising nine unique cities—Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, and Coachella—this destination offers an unparalleled blend of adventure and relaxation that is both seamless and unforgettable. 

An ideal getaway just a short drive from Los Angeles, San Diego, Phoenix, and Las Vegas, Greater Palm Springs is easily accessible with over 30 nonstop flights arriving at Palm Springs International Airport, linking travelers from more than 500 cities worldwide. The destination offers a wide range of accommodations to suit any traveler’s preference, from luxury resorts and stylish boutique hotels to charming historic inns and iconic midcentury modern rentals. 

Known for its vibrant arts scene, culinary delights, and world-renowned festivals, Greater Palm Springs attracts visitors year-round. Events such as the Palm Springs International Film Festival, Desert X, Modernism Week, and Greater Palm Springs Pride highlight the area’s dynamic cultural scene, celebrating the rich diversity that makes every visit unique. 

Whether it’s the natural beauty of Joshua Tree National Park, the serenity of a wellness retreat, or the energy of a world-class festival, Greater Palm Springs promises an experience that’s anything but ordinary.