California Privacy Policy:
INTRODUCTION:
Effective Date: December 2024
We value your privacy and are committed to safeguarding your personal information. Visit Greater Palm Springs (the “VGPS”, “Company”, “we”, “us”, “our”) is providing this Privacy Notice (the “Notice”) to further the relationship between us and our customers. This Notice makes disclosures concerning our collection of personal information, purposes of collection, sources of collection, and measures we use to protect your personal information. In this Notice, personal information means any information that identifies, relates to, describes, is reasonably capable of being associated with or could reasonably be linked, directly or indirectly, with a particular consumer or household (“personal information”). Business in this Notice means a legal entity that collects personal information on its own or by others on its behalf and that alone or jointly with others determines the purposes and means of the processing of personal information (“Business”). By accessing or using our website, you agree to this Notice. If you do not agree, please do not access our website.
PERSONAL INFORMATION WE COLLECT ABOUT YOU:
The information VGPS collects, and how that information is used, depends on how you use our services and how you manage your privacy controls. VGPS may collect information from you when you register on our website, subscribe to our newsletter, download and/or use any application(s) software (“Apps”) or fill out a form. When ordering or registering on www.visitgreaterpalmsprings.com, as appropriate, you may be asked to enter your: name, e-mail address, mailing address or phone number. You may, however, visit our site anonymously.
VGPS may also share your personal information with our third-party website administrators (only for the purpose of serving you) and as required by law.
Payment Data. VGPS does not collect data necessary to proves any payment.
HOW DO WE USE PERSONAL INFORMATION WE COLLECT FROM YOU?
PURPOSE.
Any of the information we collect from you may be used in one of the following ways:
- To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you).
- To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs).
- To administer a contest promotion, survey or other site feature.
- To send periodic emails. The email address you provide for order processing will only be used to send you information and updates pertaining to your order. If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc.
LEGAL OBLIGATIONS.
We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
VITAL INTERESTS.
We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
BUSINESS TRANSFERS.
We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
CONSENT.
We may process your data if you give us specific consent to use your personal information for a specific purpose.
IMPROVE/CONDUCT OUR SERVICES.
Any of the information we collect from you may be used in one of the following ways:
To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you).
To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs).
To administer a contest, promotion, survey or other site feature.
To send periodic emails. The email address you provide for order processing will only be used to send you information and updates pertaining to your order. If you decide to opt-in to our mailing list, you will receive emails that may include company news, updates, related product or service information, etc.
IF YOU DO NOT PROVIDE US YOUR PERSONAL DATA:
VGPS cannot deliver the newsletter, deliver personalized content, or target direct advertising from VGPS.
WITH WHOM WE SHARE YOUR PERSONAL DATA AND FOR WHAT PURPOSES:
DO WE DISCLOSE ANY INFORMATION TO OUTSIDE PARTIES?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
THIRD PARTY LINKS.
Notwithstanding anything in this Privacy Policy to the contrary, we may share, or we may permit third-party advertising networks and other third-party partners to collect information about you and your use of our website, and/or your engagement with our other marketing initiatives, over time and across devices that you use. The information that these companies collect or that we share may be used to customize or personalize the advertisements that are displayed to you. Typically, though not always, the information we share is provided through cookies or similar tracking technologies.
INTERACTION WITH VGPS THROUGH THIRD PARTIES.
Notwithstanding anything in this Privacy Policy to the contrary, when you interact with our website through social media, or share content on Facebook, Twitter, Pinterest, Instagram, or other sites, we may receive information from the social network including your profile information, profile picture, profile name, user ID, location and any other information you permit the social network to share with third parties. The data we receive is dependent upon your privacy settings with the social network, and we will not post information about you on third-party social media sites without your consent. For more information about social media platforms and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use.
DATA RETENTION POLICY:
We retain personal information only as long as necessary to fulfill the purposes for which it was collected or to comply with legal, regulatory, contractual, and legitimate business obligations. When personal information is no longer required, we securely delete, destroy, or anonymize it.
CATEGORY OF PERSONAL INFORMATION/RETENTION PERIOD.
Identifiers (e.g., name, email, phone number) – Retained for as long as the user maintains an active relationship with us, or up to three (3) years after account closure.
Financial Information (e.g., payment data) – Retained for the duration of the transaction and as required for tax, audit, or legal purposes (typically seven (7) years).
Commercial Information (e.g., purchase history) – Retained for three (3) years from the date of collection for marketing and analytics purposes, unless otherwise required by law.
Internet or Network Activity (e.g., cookies) – Retained for up to one (1) year unless extended under a valid business need or legal requirement.
Geolocation Data – Retained for the duration of the session unless explicitly required by services, then up to thirty (30) days.
Sensitive Personal Information (SPI) – Retained only for the duration necessary to fulfill the specified purpose and no longer than 1 year.
SECURE DELETION OF PERSONAL INFORMATION.
When the retention period expires, or when personal information is no longer required, data is securely deleted or destroyed or if deletion is not feasible, personal information is anonymized so it cannot be associated with any individual.
HOW DO WE SAFEGUARD YOUR PERSONAL INFORMATION?
HOW DO WE KEEP DATA SECURE?
We maintain administrative, technical, and physical safeguards to protect your personal information. However, no e-commerce solution, website, mobile application, database or system is completely secure so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our website is at your own risk. You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.
We seek to protect personal information using technical and organizational measures based on the type of personal information and applicable processing activity. We are committed to minimizing personal information collection to the information that is necessary for some defined purpose. As part of our effort to safeguard personal information collected from you, we implement the following information security measures:
- Having comprehensive security policies and procedures.
- Using Secure Sockets Layer (SSL) or other secure connection technologies when receiving or sending personal information beyond internal networks.
- Performing regular information security risk assessments.
- Screening all employees with access to personal information.
- Providing regular information security awareness training to our employees.
- Encrypting laptops and other portable media.
- Implementing and monitoring intrusion prevention and detection systems.
- Technologically separating systems containing personal information from public networks such as the internet.
- Maintaining up-to-date software and safeguards.
- Performing due diligence before onboarding our vendors.
- Performing regular due diligence of our vendors.
- Implementing physical security measures.
YOUR CONSENT.
By using and/or accessing our website, you voluntarily and knowingly consent to our privacy policy and hereby represent that you understand such terms and covenant and agree to abide by the same. Notwithstanding anything in this Privacy Policy to the contrary, in the event any portion of this policy conflicts with any laws effective in the jurisdiction from which you access this website, such portion of this policy shall not apply to you, however, to the fullest extent permitted by law, you hereby knowingly and voluntarily consent to such terms and conditions. If any one or more of the sentences, clauses, paragraphs or sections contained herein is declared invalid, void or unenforceable by a court of competent jurisdiction, the same shall be deemed severable from the remainder of this policy and shall not affect, impair or invalidate any of the remaining sentences, clauses, paragraphs or sections contained herein. You have the right to withdraw consent at any moment without incurring any adverse repercussions.
COOKIES AND OTHER TRACKERS:
DO WE USE COOKIES?
Yes (Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser - if you allow). To enable the sites or service providers systems to recognize your browser and capture and remember certain information. We use cookies to keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. We may use third-party advertising companies to serve ads when you visit www.visitgreaterpalmsprings.com. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements and goods and services of interest to you. If you would like more information about this practice and to know choices about not having this information used by these companies, visit: www.networkadvertising.org/about-nai. Additionally for more information on ad effectiveness reporting, collection of data, and opting out, please visit the following pages: https://adara.com/privacy-promise/ and https://www.arrivalist.com/privacy.
CHILDREN’S PRIVACY
CHILDREN’S ONLINE PRIVACY PROTECTION ACT COMPLIANCE.
We are in compliance with the requirements of COPPA (Children's Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our services/products are not intended for children under 13 years of age, and you must be at least 13 years old to have permission to use our services and/or access our website/application. We do not knowingly collect, use, or disclose personal data from children under 13. If you believe that we have collected, used, or disclosed the personal data of a child under the age of 13, please contact us using the contact information provided in this Notice, so that we can take appropriate action.
THE CALIFORNIA PRIVACY RIGHTS ACT OF 2020.
VGPS does not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age.
We are in compliance with the requirements of the California Privacy Rights Act of 2020 (“CPRA 2020”) in that we will not sell or share the personal information of consumers if the business has actual knowledge that the consumer is less than 16 years of age, unless the consumer, in the case of consumers at least 13 years of age and less than 16 years of age, or the consumer’s parent or guardian, in the case of consumers who are less than 13 years of age, has affirmatively authorized the sale or sharing of the consumer’s personal information.
PRIVACY RIGHTS
We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of our information. In accordance with applicable law, your controls and choices may include:
ACCESS, CORRECTION AND DELETION OF PERSONAL INFORMATION AND SENSITIVE PERSONAL INFORMATION.
You have the right to Access, Correct, and Delete your personal information across our business platforms, services, businesses, and devices. You can also correct, update, and delete your account. If you have any questions about your rights, or you would like to exercise any of them, please contact our Privacy Officer via e-mail: cookies@visitgreaterps.com or call 760.770.9000.
RIGHT TO OPT OUT OF SELLING OR SHARING.
You have the right to opt-out from the sale or sharing of personal information at any time across business platforms, services, businesses, and devices.
RIGHT TO CHANGE YOUR CHOICE OF NEWSLETTER AND ALERTS.
You have the right to change/cancel your choice of newsletter, promotions and alerts from VGPS.
LIMIT THE USE OF SENSITIVE PERSONAL INFORMATION.
You have the right to limit the use of your sensitive personal information to only those purposes that are reasonably necessary for Business to provide its products and services and purposes that are reasonably expected by the consumer and do not create a heightened risk of harm to you as a consumer across our business platforms, services, businesses, and devices.
REQUEST INFORMATION.
You have the right to request the disclosure about collection, use, disclosure, and sale of personal information; you may request information beyond the 12-month collection period preceding the verifiable consumer request.
You may request the disclosure of the following:
(1) the categories of personal information it has collected about that consumer.
(2) the categories of sources from which the personal information is collected.
(3) the business or commercial purpose for collecting, selling, or sharing personal information.
(4) the categories of third parties to whom the business discloses personal information.
(5) the specific pieces of personal information it has collected about that consumer.
Personal information will be disclosed free of charge to the consumer and provided through the consumer's account, by mail or electronically, within 45 days of receiving a verifiable consumer request from the consumer. The time required to verify whether the request is a verifiable consumer request does not extend this timeframe.
If provided electronically, the information shall be in a portable and, if technically feasible, in a readable format allowing the consumer to transmit said information to another entities without hindrance.
WHAT ARE YOUR CALIFRONIA PRIVACY RIGHTS?
If you are a California resident, you can make certain requests regarding your personal information, and we will fulfill each request to the extent required by law. If we are unable to comply with your request in whole or in part, we will notify you with reasons for the denial.
REQUEST TO ACCESS MY PERSONAL INFORMATION.
You have the right to request access to the personal information we may have collected about you.
Requests to access your personal information may be submitted up to two times in a rolling 12-month period. In response, we will return to you the following categories of information, to the extent required by law:
- The categories of personal information we have collected about you.
- The categories of sources from which we collect your personal information.
- The business or commercial purpose for collecting, selling, or sharing your personal information.
- The categories of third parties to whom we disclose personal information.
- The specific pieces of personal information we have collected about you.
- A list of categories of personal information that we have sold or shared for cross-context behavioral advertising, along with the categories of third parties we sold it to or shared it with for cross-context behavioral advertising.
- A list of categories of personal information that we have disclosed for a business purpose, along with the categories of third parties we disclosed it to.
DELETE MY PERSONAL INFORMATION.
You have the right to ask that we delete your personal information. Once we receive a request, we will delete the personal information (to the extent required by law) we hold about you as of the date of your request from our records.
Choosing to delete your personal information may impact your ability to use our websites and online features, including closure of your online account.
STOP SELLING OR SHARING MY PERSONAL INFORMATION.
You have the right to opt-out of the sale of your personal information or sharing of your personal information for the purpose of targeted behavioral advertising. If you exercise your right to opt-out of the sale or sharing of your personal information, we will refrain from selling or sharing your personal information, unless you subsequently provide express authorization for the sale or sharing of your personal information. We do not sell or share your personal information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.
CORRECT MY PERSONAL INFORMATION.
You have the right to ask that we correct the personal information we may have collected about you if that information is inaccurate. We reserve the right to request identifying documentation from you in certain circumstances, as permitted by law.
LIMIT THE USE AND DISCLOSURE OF SPI.
You have the right to limit the use and disclosure of your sensitive personal information to the use which is necessary to:
- Perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services; and
- To perform the following services: (1) Helping to ensure security and integrity to the extent the use of the consumer's personal information is reasonably necessary and proportionate for these purposes; (2) Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of a consumer's current interaction with the business, if the consumer's personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumer's experience outside the current interaction with the business; (3) Performing services on behalf of the business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytic services, providing storage, or providing similar services on behalf of the business; and (4) Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business; and
- As authorized by further regulations, you have a right to know if your sensitive personal information may be used, or disclosed to a service provider or contractor, for additional, specified purposes.
SHINE THE LIGHT.
California residents also have the right to request that VGPS provide you with (1) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (2) the identity of those third parties. To exercise this right, contact us at cookies@visitgreaterps.com or call 760.770.9000.
NO RETALIATION OR DISCRIMINATION.
We do not discriminate against a consumer because of the exercise by the consumer of any of their privacy rights such as right to access, deletion or opt-out from sale or sharing of your personal information. This means that we will not, because of the exercise of consumer privacy rights granted by the CCPA (as amended):
- Deny goods or services to you.
- Charge you different prices or rates for goods or services.
- Provide you a different level or quality of goods or services.
Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
HOW CAN YOU EXERCISE YOUR PRIVACY RIGHTS?
ACCESS, CORRECTION AND DELETION REQUESTS.
To make a request for the access, correction or deletion of your personal information described above, please call 760.770.9000. We may request information from you in order to verify your request, such as your name, e-mail address, postal address, phone number, and then use that information to match it with information we already have. We will confirm the receipt of your request via e-mail confirmation and start processing your request consistent with applicable law.
AUTHORIZED AGENT.
If you would like an authorized agent to make a request for the disclosures, deletion or correction on your behalf, the agent may do so by calling 760.770.9000. Upon receipt of a request by an agent, we will ask the consumer for written, signed permission that the agent has been authorized by the consumer to act on their behalf. Once written authorization is provided, we will start processing the request. We will respond directly to the e-mail address provided by the authorized agent regarding the fulfillment of the request.
IDENTITY OF INDIVIDUAL.
If you choose to contact us directly by email, phone, or in writing, you will need to provide us with: enough information to identify you (e.g., your full name, address, and customer or matter reference number); proof of your identity and address (e.g., a copy of your drivers license or passport and a recent utility or credit card bill; and a description of what right you want to exercise and the information to which your request relates.
We are not obligated to make a date access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information or is someone authorized to act on such person’s behalf.
Any personal information we collect form you to verify your identity in connection with your request will be sued solely for the purposes of verification.
LIMIT THE USE OF YOUR SENSITIVE PERSONAL INFORMATION.
We have provided a link on our homepage titled “Limit the Use of My Sensitive Personal Information” that enables a consumer like you, or a person authorized by you, to limit the use or disclosure of your sensitive personal information. Settings.
APPEAL OF CONTROLLER’S DECISION.
Under the CCPA (as amended) businesses are required to provide notice of the process a consumer can take to appeal a decision made by the Business not to take action on the request. Our appeal process is as follows: You may formally initiate the appeals process by emailing cookies@visitgreaterps.com. Your email should be labeled "Notice of Appeal" and fully describe your concerns or disagreement and include any documentation necessary to substantiate the appeal.
CHANGES TO THIS NOTICE
Most Recent Update: July 2025
CHANGES TO OUR PRIVACY POLICY.
Please read the terms and conditions of this Privacy Policy carefully as they may have changed since your last visit to this website. If changes are made to our Privacy Policy, the same will be updated on the website. By accessing our website, you understand and agree that such policy may be changed by Visit GPS at any time at Visit GPS' sole discretion and that it is your responsibility to refer back to this policy for any changes.
We reserve the right to change this Notice at any time. We will take reasonable steps to advise you of any changes to this Notice. We recommend that you review this Notice from time to time to obtain the current version. You may contact us at the address, email address or telephone number listed below to obtain a current copy of this Notice.
CONTACT INFORMATION
Visit Greater Palm Springs
70100 Highway 111 Rancho Mirage, CA 92270
760.770.9000
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