Tourism has grown into a $7.5 billion annual economic engine in Greater Palm Springs because of the work we’ve accomplished together. The impressive growth in visitation over the past four years is directly tied to strategic marketing investments and forward-thinking destination development funded by the Greater Palm Springs Tourism Business Improvement District (TBID). Coupled with unprecedented growth, we’ve never been in a more competitive position on the global stage.

Now is the time to reinforce our collective commitment to achieving the long-term goal of welcoming 16.8 million annual visitors by 2026 while positioning the region’s tourism industry for a successful and sustainable future.

Your endorsement of the TBID Renewal keeps tourism on an upward trajectory over the next decade. Continuing the momentum will create demand for the Greater Palm Springs experience and cement the region’s status as a year-round destination.

Your endorsement will be included on the TBID renewal website and in communications sent to other TBID assessed businesses when it's time to vote. 

Thank you for your continued partnership and endorsement of the TBID!


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