Annual observance highlights tourism’s role in supporting local businesses, creating jobs, and driving the regional economy
GREATER PALM SPRINGS, CA (April 29, 2026) — Visit Greater Palm Springs is joining destinations across the country to celebrate National Travel & Tourism Week (May 3–9, 2026), recognizing the essential role travel plays in strengthening local economies and communities.
In 2024, 14.5 million visitors explored Greater Palm Springs, contributing $7.4 billion in local spending and supporting more than 51,000 jobs across the region. Tourism is the number one industry in Greater Palm Springs and a key driver of the region’s economy.
“Every visitor we welcome leaves a lasting mark on our community, proving just how essential travel is to Greater Palm Springs,” said Scott White, President & CEO of Visit Greater Palm Springs. “Our success as a premier destination relies entirely on our community. Investing in workforce development and mentoring the next generation of hospitality professionals is what truly drives our local economy forward. This week, we proudly acknowledge the dedicated teams who make the visitor experience special every single day.”
Throughout the week, Visit Greater Palm Springs will highlight the people, experiences, and industries that make the destination thrive, while recognizing the importance of meetings, events, and visitor access in sustaining year-round economic activity.
Key moments during the week include:
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Visitor Intercept Study Webinar (May 5) (Industry event) — sharing new data and insights on visitor behavior and travel trends that help shape the Greater Palm Springs experience.
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Global Meetings Industry Day (May 6) (Industry focus) — highlighting how meetings and events drive midweek visitation, support local businesses, and contribute to year-round economic activity.
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VGPS Partner Success Workshop (May 6) (Industry event) — a hands-on session focused on tools and opportunities that help local businesses maximize visibility and engagement.
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TEAM GPS Foundation Student Chef Showcase (May 6) (Open to the public | Ticketed) — hosted at JW Marriott Desert Springs Resort & Spa, this event celebrates the next generation of culinary talent with a live, multi-course dining experience.
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Air Service Webinar (May 7) (Industry event) — spotlighting the importance of expanded air access in connecting Greater Palm Springs to visitors from around the world.
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Tacos & Thank You’s Appreciation Lunch (May 8) (Industry event) — recognizing local partners and hospitality professionals.
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STVR Host Summit (May 8) (Industry event) — bringing together short-term vacation rental stakeholders for learning, conversation, and shared best practices.
In Greater Palm Springs, travel supports more than visitation alone. It helps sustain local businesses, creates jobs, drives meetings and events, grows hospitality careers, and contributes to the overall vitality of our community. From the hotels to the restaurants, attractions, and the people powering the industry, National Travel and Tourism Week reinforces travel’s essential role in the region’s continued growth and success.
For more information on National Travel & Tourism Week in Greater Palm Springs, visit https://www.visitgreaterpalmsprings.com/national-travel-and-tourism-week/
About National Travel and Tourism Week
National Travel & Tourism Week (NTTW), established in 1983, is the U.S. travel industry’s annual tradition to highlight travel’s role in driving economic growth, creating jobs, and enhancing quality of life. In 2026, the theme "Postmarked: Essential" highlights a simple truth: travel is not optional—it is fundamental to America’s economy, workforce and way of life. Every trip taken, every visitor welcomed and every experience created leaves a mark on communities across the country. Travel drives opportunity, fuels growth and keeps America connected. As the nation looks ahead to major global moments and milestones—including its 250th anniversary—NTTW is a moment to recognize the industry that drives travel to and across America—and the communities it supports.
