The TBID generates a sustainable, stable funding source for marketing and destination development, ensuring Greater Palm Springs—and thereby its accommodations sector—remains competitive within the global tourism landscape. Benefits specific to assessed hotel lodging Partners include:

• Destination sales & marketing platforms to create demand for the Greater Palm Springs experience and strategically grows visitation among high-value travelers

• Enhanced Internet presence, which increases awareness and optimizes the electronic footprint of assessed hotel businesses

• Increased room night bookings yielded from TBID-funded marketing campaigns and group sales tactics

• Off-peak promotion, which drives hotel demand from drive and fly markets in the summer months and shoulder season when occupancy levels are historically lower

• Air service development, which builds new audiences and makes Greater Palm Springs more accessible to domestic and international travelers

• Growing international visitation to generate demand during need periods among an audience that stays longer and spends more

• Cultural tourism initiatives to increase overnight visitation and room sales year-round

• Recession protection for the destination through a stable marketing foundation during economic downturns, enabling accelerated recovery

• Work force development to effectively staff hotels and regional visitor service industries

• Research studies that inform consumer and meetings marketing strategies to ensure the greatest ROI in addition to revealing destination development opportunities

• Lead-generation activities designed to attract tourists and group events to assessed businesses

• Director of sales and general manager meetings to plan and coordinate tourism promotion efforts for assessed businesses

• Preparation and production of collateral promotional materials, such as brochures, flyers and maps featuring assessed businesses

• Attendance of professional industry conferences and affiliation events to promote assessed businesses

Questions about TBID benefits for hotels? Contact Jill Philbrook, Director of Industry Relations at (760) 969-1341 or jphilbrook@gpscvb.com