More than 50,000 jobs are supported by tourism in the Coachella Valley. This industry has been devastated by the COVID-19 crisis and many in our tourism community are facing extreme financial hardship.
These families need your help.
The Greater Palm Springs Tourism Foundation is asking for your support with a donation of any size. One hundred percent of your donation will provide economic relief to local families.
Your donation will make a difference in the lives of our friends and neighbors in the hospitality workforce.
In light of the statewide shelter-in-place guidelines, many employees in the Greater Palm Springs tourism and hospitality industry are facing severely reduced hours or are out of work, making it difficult to provide for their families and afford basic necessities—and it’s in times like these that your support is needed most and our strength as a community really shines. By donating to help our hard-working neighbors weather the unprecedented challenges brought on by the coronavirus crisis, you will not only be making a difference in others’ lives but also shining a light on the positive impact we can have when we all come together.
The Greater Palm Springs Tourism Foundation is collecting donations to support families in the tourism and hospitality industries facing financial hardship as a result of COVID-19. Funds are distributed by local nonprofit Lift to Rise and United Way of the Desert through the Coachella Valley Economic Protection Plan and Support Fund. The goal of the Coachella Valley Economic Protection Plan is to connect residents with a wide range of existing resources to help with housing, food insecurity, medical care, bill paying, transportation, education and other services, while the Support Fund supports hospitality workers struggling with the economic impacts of COVID-19 by providing as many families as possible with $200 in immediate economic relief.
How to Donate
To donate, please click on a button below to complete a "Donate by Check" or "Donate by Credit Car" form. Your donation will be distributed by Lift to Rise and United Way of the Desert. One hundred percent of funds raised go directly to local families in need.
Donor Advised Fund/Charitable Gift Account
Donations from your donor-advised fund (charitable gift account) are welcome. Gifts for the Hospitality Workforce Relief Fund may be made to the Greater Palm Springs Tourism Foundation, Tax ID # 83-1497490.
Your donation will assist local families in the tourism and hospitality industries facing financial hardship as a result of COVID-19.
How to Apply for Assistance
If you or your family has experienced financial hardship as a result of the halt of the hospitality and tourism industry in the Coachella Valley and would like to apply for assistance, please visit www.lifttorise.org.
About the Greater Palm Springs Tourism Foundation
Founded in 2018, the Greater Palm Springs Tourism Foundation is a not-for-profit 501(c)(3) organization dedicated to advancing education, employment and professional growth in the local tourism and hospitality community.